The Brand.
Oppo was founded in 2004, with its first products focusing on the audio devices market, and in 2008, Oppo launched its first mobile phone. The brand has continued to see growth since, selling products in 40 different countries around the world; becoming one of the world’s leading smartphone brands. Now, its major product lines include smartphones, smart devices, audio devices, power banks, Blu-ray players, and other electronic products.
Overview.
Oppo first approached us as they were looking to build brand awareness in the UK, and to promote their products. Over the past year, they’ve been working with us on their campaigns for their UK product launches; promoting the Oppo Reno 2 smartphones and their Oppo Find X2 Pro. However, since the campaigns started in early 2020, media consumption trends then started to swiftly change. This brought on a new challenge to adapt with these trends throughout various media formats to ensure Oppo’s UK launches were getting the appropriate attention to achieve brand awareness results.
The success for this campaign would be measured on increase of brand awareness in the UK, so our main goal for the campaign was to focus on high audience impact, whilst showcasing a quality phone across high quality digital screens and locations.
We launched a digital programmatic campaign and our activity for Oppo spanned large impact OOH, London Underground activity, Football LED Perimeter boards, and increasingly more digital activity as the campaign continued.
57%
of those exposed to the campaign were able to recall and were aware of the brand Oppo.
17%
of those exposed had purchase intent of Oppo.
11m+
Over 11,421,404 digital impressions.
