The Brand.
Isabel Marant is a French fashion house founded in 1994 and has a history of celebrities wearing their designs. They were looking to create a high impact global campaign across several cities (synonymous with fashion) - having a presence in London, Milan, Paris, New York and LA.
The Challenge.
To combine timings of the campaign, with assets that reflected the brands image during key events in the fashion calendar in each city.
Our Objectives.
To create a luxury, high-end media campaign promoting the brand values.
Ensure the campaign was kept on-brand with both image and identity.
Drive store footfall per location, supplying local store presence.
The Strategy.
mag was tasked with:
Using high impact, premium media formats that were native to each city, rather than just relying on the same or similar formats and replicating in each location.
By doing this, the campaign created a buzz through social media, as the iconic formats used didn’t go unnoticed by the fashion community.
£160m
Revenue increased to over €160m per year.
13
13 new stores opened globally.
75%
Over 75% of revenues now come from outside of France.