The Brand.
Clearblue, a global leader in pregnancy and fertility testing, launched a data-driven programmatic campaign to engage female consumers across the UAE. The campaign aimed to elevate brand awareness, drive traffic to Clearblue’s website, and educate women about their trusted product range through impactful display and video advertising.
The Challenge.
Clearblue sought to:
Raise brand awareness among women aged 20–44 in the UAE.
Drive meaningful engagement and increase traffic to its digital platforms.
Deliver educational content that would build trust and product understanding.
Our Strategy.
To meet Clearblue’s goals, Media Agency Group delivered a sophisticated programmatic advertising campaign that harnessed real-time targeting and cross-platform visibility:
Display ads were positioned on high-traffic sites frequently visited by the target demographic.
In-display video ads provided engaging, short-form content designed to educate and resonate.
Precision targeting was deployed using behavioural and demographic data, ensuring Clearblue's messaging reached the right audience, at the right moment.
The Execution.
The programmatic campaign was managed to deliver high relevance and maximum impact through:
Dynamic ad placements optimised for both reach and engagement.
A strong focus on active-view visibility and dwell time, prioritising placements that delivered value.
Continuous performance monitoring, allowing for real-time optimisations to improve effectiveness throughout the campaign.
Our Results.
The campaign exceeded performance benchmarks and provided Clearblue with measurable digital gains:
1.3 million impressions delivered across targeted platforms.
2,100 high-intent clicks through to Clearblue’s website.
82% active view rate, reflecting strong ad visibility and consumer engagement.
Clearblue’s success demonstrates the power of programmatic advertising in delivering targeted results and building brand equity in a competitive market. Ready to unlock the potential of data-driven digital campaigns? Let’s build your next success story together.
82%
Active View rate — ensuring maximum visibility and audience engagement.
1.3 million
Targeted impressions delivered across premium digital inventory in the UAE.
Engaged
Significant increase in clicks and time spent with Clearblue’s content from key demographic groups.
