The Brand.
DWF Labs, a prominent player in the crypto and Web3 ecosystem, made a bold statement at TOKEN2049 Dubai — one of the industry’s most anticipated events — through a standout Out-of-Home campaign. The brand leveraged strategic placements in high-traffic and affluent areas to capture the attention of international investors and blockchain leaders arriving in Dubai for the summit.
The Challenge.
DWF Labs aimed to:
Maximise visibility ahead of TOKEN2049 Dubai, a globally recognised crypto summit.
Establish credibility and presence within the UAE’s competitive blockchain space.
Reach international investors, tech founders, and Web3 decision-makers entering Dubai.
Our Strategy.
To position DWF Labs at the forefront of the crypto conversation during TOKEN2049, Media Agency Group delivered a precision-targeted OOH campaign focused on:
High-impact placements in key arrival zones at Dubai International Airport (DXB).
Premium lamp post banners in Jumeirah, a location known for its affluent residents and tourist footfall.
Strategic timing to coincide with the arrival of TOKEN2049 attendees, ensuring DWF Labs stood out as a major presence in the event landscape.
The Execution.
Media Agency Group activated the campaign using:
Exclusive access to prime media inventory at DXB Airport, including the arrivals and immigration zones, providing prolonged exposure to high-value audiences.
A clean and authoritative creative approach to highlight DWF Labs’ presence and relevance to the summit.
Local expertise to ensure seamless delivery and optimal positioning of all campaign elements, from lamp posts to airport media.
Our Results.
The campaign delivered exceptional brand visibility and solidified DWF Labs' credibility in the region’s fast-evolving crypto market. Key outcomes included:
A commanding presence during TOKEN2049 Dubai, reaching a core demographic of international crypto leaders and investors.
Strengthened brand legitimacy through physical presence in a regulated market, enhancing investor trust.
Elevated brand equity among a highly targeted, global audience arriving in Dubai for one of the year’s biggest Web3 events.
DWF Labs’ impactful campaign showcases the power of well-placed OOH advertising in building trust and recognition within the digital asset industry. Ready to elevate your brand in the UAE’s tech-forward landscape? Let’s make your message unmissable.
5 million+
Impressions generated across premium airport and roadside formats during TOKEN2049 Dubai.
Visibility
Strategic placement ensured brand prominence with investors, tech leaders, and global crypto founders.
Trust
Strategic placement ensured brand prominence with investors, tech leaders, and global crypto founders.
