The Opportunity.

MAG International recognised the immense potential of connecting AYS Developers with the prestigious Argentine Football Association. Understanding the specialised nature of sports marketing, MAG International strategically collaborated with World Sports Advertising, a leading sports partnership agency, to ensure the successful execution of this regional sponsorship deal.

This collaborative approach showcases MAG International's sophisticated business acumen and its commitment to leveraging the right expertise for each unique opportunity.

Our Strategy.

Through MAG International's collaborative approach with World Sports Advertising, AYS Developers has successfully entered the global football sponsorship arena. This partnership provides the Dubai-based property development company with:

• Direct access to millions of passionate football fans

• Strategic positioning alongside Argentina's prestigious national football program

• Premium exposure during international matches and tournaments

The Power of Partnerships.

MAG International's role in this collaboration demonstrates its understanding that successful business development often requires bringing together complementary expertise. By recognising World Sports Advertising's specialised knowledge in sports partnerships and facilitating this collaboration, MAG International has delivered exceptional value for AYS Developers while expanding its own network and capabilities.

The collaborative efforts between MAG International and World Sports Advertising have resulted in extensive activation opportunities for AYS Developers. The partnership includes high-visibility advertising campaigns, exclusive VIP events, and premium merchandise opportunities featuring AFA merchandise and matchday packages.

MAG International chose to collaborate with World Sports Advertising (WSA) because of WSA's deep expertise in orchestrating high-impact sports sponsorships that maximise brand visibility and audience engagement across diverse and global markets. Through this partnership, MAG International leverages WSA's established network and expertise to ensure successful brand integration in high-profile and emerging sports arenas.

Proven Success in Crypto and Sports Partnerships

MAG International teamed up with World Sports Advertising, which recently brokered the landmark partnership between Floki, the community-driven crypto token, and World Table Tennis (WTT). This collaboration delivered global brand visibility during the WTT Champions Incheon 2024 event, integrating innovative Web3 ecosystem exposure within a prestigious Olympic-recognised sport. WSA’s expertise in securing strategic rights and amplifying Floki’s message across multiple media channels exemplifies their ability to connect emerging brands with elite sports platforms.

Driving Impactful Sponsorship Activations in Emerging Sports

World Sports Advertising also engineered a knockout partnership between APU Token and Bare Knuckle Fighting Championship (BKFC), leveraging WSA’s strategic insights to place a crypto brand at the heart of a fast-growing combat sports league. This campaign combined targeted branding, audience engagement, and live event activations that ignited community interest and demonstrated how WSA’s tailored approach drives meaningful engagement across niche sports markets.

High-Speed Brand Integration in Motorsport

WSA’s role in structuring Floki’s partnership with Alfa Romeo F1 showcased their capabilities in high-profile, cutting-edge sports sponsorships. This campaign aligned Floki’s fast-paced crypto identity with the precision and speed of Formula 1 racing, generating extensive global exposure and reinforcing WSA’s reputation for facilitating partnerships that blend technology innovation with world-class sporting excellence.

Strategic Collaboration.

The AYS Developers-AFA partnership, facilitated through the collaboration between MAG International and World Sports Advertising, represents an innovative model for business development. This collaborative approach allows MAG International to expand its service capabilities whilst providing clients with access to specialised expertise across various industries. The success of this partnership establishes a valuable precedent for future collaborative ventures.

Future Opportunities Through Strategic Collaboration

MAG International's successful collaboration with World Sports Advertising in facilitating the AYS Developers-AFA partnership opens doors for future strategic alliances across various sectors. The success of this collaboration positions MAG International as a strategic facilitator capable of identifying opportunities. 

MAG International's role in this landmark partnership showcases its evolution as a strategic business facilitator, capable of recognising opportunities and creating the collaborative framework necessary to turn those opportunities into successful outcomes.

5 million+

Estimated in-stadium attendance across all World Cup 2026 matches in North America.

1.5 billion+

Projected global streaming and broadcast views for the tournament, reaching fans on every continent.

10 million+

Expected social media interactions on campaign content throughout the World Cup.