The Brand.
Binance, the world’s largest cryptocurrency exchange, delivered a commanding Out-of-Home campaign in Dubai in the lead-up to TOKEN2049 — one of the most high-profile events in the global Web3 calendar. By owning the streets surrounding the event venue, Binance cemented its position as a leader in the crypto space with unmatched visibility.
The Challenge.
Binance aimed to:
Strengthen brand dominance during TOKEN2049 Dubai, a critical gathering of Web3 leaders and investors.
Capture the attention of a global, high-value audience arriving in Dubai for the summit.
Signal trust, scale, and long-term commitment through physical media in a highly regulated market.
Our Strategy.
To meet Binance’s objectives, Media Agency Group delivered a location-first OOH strategy focused on precision and relevance:
Secured a network of premium lamppost banners around Madinat Jumeirah, the venue for TOKEN2049.
Targeted arterial roads and pedestrian access points to ensure continuous exposure to attendees and delegates.
Delivered a high-frequency presence in proximity to the event, reinforcing Binance’s authority in the crypto space.
The Execution.
The campaign was deployed with tactical accuracy to maximise both presence and contextual impact:
Strategically placed lamppost banners offered consistent visibility across key traffic and footfall zones.
The creative approach prioritised clarity and dominance — positioning Binance as the undeniable leader in crypto.
On-ground execution was guided by deep market knowledge, ensuring the brand message was delivered with optimal timing and relevance.
Our Results.
The Binance campaign delivered standout performance and brand impact across the TOKEN2049 window:
Captured sustained attention from global investors, crypto founders, and Web3 stakeholders throughout the event.
Reinforced Binance’s market leadership through visible and credible placement in the physical environment.
Successfully translated digital authority into real-world brand equity via a high-visibility, zero-wastage campaign.
Binance’s presence around TOKEN2049 illustrates how targeted OOH can deliver unmatched results for crypto and tech brands. Planning to activate your brand in the UAE’s fintech capital? Let’s make it unmissable.
Dominant
Full takeover of Madinat Jumeirah’s key access routes during TOKEN2049 Dubai.
High-Frequency
Repeated exposure to investors, founders, and Web3 leaders across high-traffic pedestrian and vehicle zones.
Trust
Reinforced Binance’s credibility with a visible, real-world presence in a regulated global fintech hub.
