The Brand.
APM Monaco, the contemporary jewellery brand known for its signature silver and everyday elegance, turned one of Dubai’s busiest roads into a moment of style. With a striking static hoarding on Sheikh Zayed Road, APM Monaco captured the attention of hundreds of thousands of daily commuters, positioning itself at the intersection of luxury and everyday life.
The Challenge.
APM Monaco set out to:
Increase awareness of its new collection across a fashion-forward and gift-minded audience.
Align brand presence with key retail moments throughout the year.
Drive interest and store traffic in the lead-up to major seasonal and cultural occasions.
Our Strategy.
To ensure visibility and resonance, Media Agency Group executed a targeted Out-of-Home campaign centred on:
A high-impact static hoarding located just after the Palm Exit on Sheikh Zayed Road — one of Dubai’s most travelled commuter routes.
Strategic timing to coincide with major retail periods including Ramadan, Eid, and the festive season.
A creative approach that embodied the brand’s clean, modern, and confident aesthetic.
The Execution.
The campaign was crafted to deliver uninterrupted brand presence and high dwell-time exposure:
A static format ensured APM Monaco had full-time visibility, without competition from rotating digital content.
The site was selected for its proximity to premium residential areas and Dubai Mall, engaging audiences already in a shopping mindset.
The message was kept elegant and minimal — allowing the product and brand identity to shine.
Our Results.
The campaign transformed a high-traffic route into a brand moment that left a lasting impression:
Reached an estimated 784,000+ commuters daily, creating consistent exposure at scale.
Reinforced brand awareness during key gifting and retail windows, aligning with cultural and commercial milestones.
Delivered a bold physical presence that cut through the digital noise, engaging a style-conscious demographic in the real world.
APM Monaco’s campaign is proof that strategic placement, timing, and simplicity can turn a single billboard into a citywide statement. Want to own your moment? Let’s bring your brand to life on the streets of Dubai.
784,000+
Daily impressions along Sheikh Zayed Road, one of Dubai’s most trafficked corridors.
Seasonal Impact
Timed with Ramadan, Eid, and festive retail peaks to maximise gifting relevance.
Simplicity
A clean, full-time hoarding presence ensured the brand stood out amid urban visual noise.
